Proenza Schouler

Website Design

Art Director

The Proenza Schouler site revamp was part of the client’s digital strategy, including a heavier emphasis on their growing e-commerce business. The early Internet, low-resolution aesthetics reflects their attraction to a messy, often goofy Internet culture that’s in many ways the opposite of the perfectly sealed and serious world of traditional luxury fashion advertising that often relies on brand nostalgia.
The website offers a deeper look into the world of Proenza Schouler, including Biography, Boutique, Campaigns, Collection archive images and Special Projects devoted to the brand’s dynamic artist collaborations. In addition to the brand’s covetable handbags and accessories, the new site also marks the introduction of Proenza Schouler Ready-To-Wear within the e-commerce experience.

Agency: Wednesday London (Saturday Group)

Peter Miles – Creative Director (See Management)