Client
Nike

Project
Nike+ Kinect Training for XBOX 360

Role
Art Director, Mobile, User Interface, Environments, Icons

Together with our partners we created the most responsive, most authentic athletic training experience available in the home. We also made two companion apps on iOS and Windows Phone which track your progress, show what’s coming next and adds a motivational social layer that lets you compete against your friends. Nike+ Kinect Training gives everyone a personal trainer 24/7, helping the world to get fit and stay fit.

Credits
Agency: AKQA London

 

Duan Evans – Executive Creative Director

Robert Thomsen – Associate Creative Director

Xavier Jacob – Senior Art Director

James Chorley – Art Director

Ben Gonshaw – Game Designer

Patrick Lendrum – Senior Designer

Stephanie Lindgren – Designer

Ben Parisot – Designer

Alex Wills – Associate Creative Director